Which is wealthiest or most valuable motorcycle producer on the planet? Well ladies and gentlemen, it’s not Ducati, Yamaha, KTM or Kawasaki…
It’s Bajaj Auto. Yes Bajaj – an Indian company which has been named as the world’s most valuable motorcycle manufacturer – valued at a whopping $13.6bn. The company is one of the largest conglomerates operating out of the world’s largest motorcycle market of India.
While Bajaj Auto may not have a presence in the US, its influence is very wide as a result of its 47.97 per cent stake in KTM AG which – between KTM, Husqvarna and now GASGAS – has seen a major increase in global sales in recent years.
“The company’s sharp focus on the motorcycles category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe.” Bajaj Auto Managing Director Rajiv Bajaj said.
Its influence is set to grow too, following the recent news Bajaj Auto has linked up with Triumph to help develop and manufacture a range of low-to-mid displacement models in the 300-600cc bracket that will be sold globally.
Bajaj had held a large stake in Kawasaki before terminating that relationship and partnering up with KTM.