News: Volkswagen Will Not Sell Ducati

Ducati and Lamborghini will remain in the VW stable. (Image: VW/Ducati)

After an executive board meeting this week, German car maker Volkswagen announced that Ducati is not for sale. Neither is its other exotic car brand – Lamborghini. Rumors of a sale have abounded in the past few months. This latest news and executive board decision means that the future of the Italian company will be still be controlled by VW’s brand strategy. VW has said it plans to head towards greater electrification of its vehicles, so what does that mean for the iconic motorcycle brand? We need a crystal ball on this one…